Margie Apa

Fepulea’i Margie Apa’s career has spanned twenty years in the public sector in Wellington and Auckland, including five years as Deputy Director General in the Ministry of Health. She has also held roles at the Health Funding Authority, Capital & Coast DHB, the Labour Market Policy Group at the Department of Labour and the State Services Commission.
She is currently Director of Strategic Development at Counties Manukau District Health Board. In this role she is tasked with strategic planning and programme management, Maaori and Pacific Health, Organisation Communication and Human Resources.
She is also Chair of Presbyterian Support Northern – one of the largest social service providers in the upper North Island, Trustee of World Vision New Zealand and an active member of the Presbyterian Church.
Fepulea’i carries an honorific (or chief) title from her home village of Sale'aula, Savai'i, Samoa.



From Boonga to Supa Suga – Reframing perceptions of ourselves in a digital world and how this impacts on service experiences

Indigenous people’s experiences of services are influenced by the attitudes of frontline professionals.  If those frontline professionals’ attitudes towards indigenous people is shaped by limited exposure through media and limited experiences of different cultures, this can lead to assumptions and judgments that can lead to negative service experiences.  This talk will reflect on how Counties Manukau is taking advantage of digital channels to reframe how we perceive Pacific and Maaori people and how this can shape co-design and redesign of healthcare experiences in tobacco and early engagement in maternity.  This talk advocates the power of digital channels to empower Pacific and Maaori people to take control of their own story and organisations like DHBs to reframe what we offer to be more relevant.


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